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701病房 marketing audit
This is an automated marketing readiness audit of 701病房, based on its public Steam page, from Shuo Xu. It scores how ready the game is to earn creator coverage and press, and flags what to improve.
《701病房》是一款第一人称心理恐怖视觉小说/解谜游戏。玩家将在废弃精神病院的病房中醒来，通过调查房间、寻找线索、解开密码机关，并在门外逐渐逼近的异常声响中做出选择。游戏以黑暗油画风格呈现压抑的医院空间，结合环境探索、碎片化叙事、轻量解谜和多重分支，让玩家在有限的房间与走廊中逐步拼凑真相。你需要理解留下的文字、物品和声音提示，判断什么时候行动、什么时候停下，并弄清自己为何来到这里，以及“不要开门”
42/ 100 marketing readiness
What is working
- Trailer present and a strong first-person psychological-horror premise (do not open the door)
- Dark oil-painting art direction is a distinctive mood
What to fix
- Store copy is Chinese-only, add English to reach Western horror fans
- Only 5 screenshots, show the ward, puzzles and the door tension
- Room-scale scope may be short, clarify length and branches
- No romanized title provided for discovery
Who to pitch, and how
We identified 3 creator segments to pitch and 2 press angles for 701病房. See the exact segments and angles, then find and email the right creators, free.
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