Game marketing audits › DozenChess

DozenChess marketing audit

Indie, Strategy, Free To Play · by Team 12G · released Jul 15, 2026, 12:00 AM

DozenChess

This is an automated marketing readiness audit of DozenChess, based on its public Steam page, from Team 12G. It scores how ready the game is to earn creator coverage and press, and flags what to improve.

A turn-based strategy roguelike that reinterprets chess as a tactical RPG. Use limited action points to deploy pieces, combine unique skills, and clear 12 distinct stages.

64/ 100 marketing readiness

What is working

  • Chess-meets-roguelike-autobattler hook is timely and appealing
  • Merge and skill-combo systems give clear build variety
  • Free to play plus trailer lowers trial risk

What to fix

  • Only 5 screenshots, show the shop, merge, and combat phases
  • Copy uses raw BBCode ([h1]) that will not render, clean it up
  • Add Roguelike and Turn-Based Tactics tags
  • Clarify monetization for a free title

Who to pitch, and how

We identified 3 creator segments to pitch and 2 press angles for DozenChess. See the exact segments and angles, then find and email the right creators, free.

Reveal the creators and press angles

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