鏡 marketing audit
This is an automated marketing readiness audit of 鏡, based on its public Steam page, from 神野 ナツメ. It scores how ready the game is to earn creator coverage and press, and flags what to improve.
A VTuber moves into a cheap Tokyo apartment where an anomaly hides only inside the mirror. Peer into the mirror, spot the differences from reality, and get eight correct in a row to escape.
57/ 100 marketing readiness
What is working
- Clean, well-understood anomaly-horror loop (spot-the-difference to escape)
- VTuber protagonist ties into a built-in streaming/clip audience
What to fix
- Japanese-only title '鏡' hurts Western search and shareability
- Only 6 screenshots and the mirror gimmick is hard to convey in stills
- Anomaly-horror genre is saturated; needs a stronger twist than 8-in-a-row
- Single 'Action' tag misfiles a puzzle-horror game
Who to pitch, and how
We identified 3 creator segments to pitch and 2 press angles for 鏡. See the exact segments and angles, then find and email the right creators, free.
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