Game marketing audits › KAMI 2

KAMI 2 marketing audit 🥈 Silver

Casual, Strategy · by State of Play, Hairy Heart · released Jul 15, 2026, 12:00 AM

KAMI 2

This is an automated marketing readiness audit of KAMI 2, based on its public Steam page, from State of Play, Hairy Heart. It scores how ready the game is to earn creator coverage and press, and flags what to improve.

A relaxing puzzle game where you fold colorful paper to fill each board with a single color in as few moves as possible. 100+ handcrafted levels plus a puzzle builder.

74/ 100 marketing readiness
Silver Game Audit Badge
Silver marketing badge
KAMI 2 scored 74/100 for marketing readiness

You have the Silver badge, 6 points below Gold. Want to reach Gold? Fix the items above, then let CreatorFetch find the creators and press that get KAMI 2 actually covered.

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What is working

  • Established franchise with a #1 mobile predecessor for built-in recognition
  • Elegant, distinctive paper aesthetic
  • 100+ levels plus user-generated puzzles and a builder extend longevity

What to fix

  • Only 5 screenshots and generic header, show the tactile paper look better
  • Casual tag undersells the strategy, add Puzzle prominently
  • Clarify what is new versus the mobile version to justify the Steam release

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Who to pitch, and how

We identified 3 creator segments to pitch and 2 press angles for KAMI 2. See the exact segments and angles, then find and email the right creators, free.

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