Game marketing audits › Secret City: Hidden Object F2P

Secret City: Hidden Object F2P marketing audit 🥉 Bronze

Games, Entertainment, Puzzle, Adventure · by DO GAMES LIMITED · released Apr 28, 2020, 12:00 AM

Secret City: Hidden Object F2P

This is an automated marketing readiness audit of Secret City: Hidden Object F2P, based on its public App Store page, from DO GAMES LIMITED. It scores how ready the game is to earn creator coverage and press, and flags what to improve.

A new free to play version of Secret City: London Calling that many players will like! This version has no plot differences with the original hidden object games, and its main feature is that you c...

40/ 100 marketing readiness
Bronze Game Audit Badge
Bronze marketing badge
Secret City: Hidden Object F2P scored 40/100 for marketing readiness

You have the Bronze badge, 20 points below Silver. Want to reach Gold? Fix the items above, then let CreatorFetch find the creators and press that get Secret City: Hidden Object F2P actually covered.

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What is working

  • 5 screenshots give a decent visual preview
  • Free-to-play entry point lowers the barrier for creator try-outs

What to fix

  • No trailer, a 15-30s gameplay video would lift conversion and give creators B-roll
  • Listed as a free re-release of an existing game, lead copy should state what is new or free, not just 'no plot differences'
  • Very similar to studio's many near-identical titles, needs a sharper differentiator

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Who to pitch, and how

We identified 3 creator segments to pitch and 2 press angles for Secret City: Hidden Object F2P. See the exact segments and angles, then find and email the right creators, free.

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