Game marketing audits › SILK 2.0

SILK 2.0 marketing audit 🥈 Silver

Adventure, Casual, Indie, Simulation, Free To Play · by SILK Project / University of Liverpool · released Jul 10, 2026, 12:00 AM

SILK 2.0

This is an automated marketing readiness audit of SILK 2.0, based on its public Steam page, from SILK Project / University of Liverpool. It scores how ready the game is to earn creator coverage and press, and flags what to improve.

Step into the forgotten Silk Roads of medieval Anatolia and uncover living stories through immersive exploration, atmospheric spaces, and AI-driven characters in a university-led research project

62/ 100 marketing readiness
Silver Game Audit Badge
Silver marketing badge
SILK 2.0 scored 62/100 for marketing readiness

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What is working

  • Genuinely distinctive positioning (an academic Silk Road heritage experience with AI characters)
  • Free and 16 screenshots
  • A strong institutional PR angle (University of Liverpool)

What to fix

  • Five genre tags plus the not-a-game framing confuse store expectations; clarify it is a narrative educational experience
  • Single language despite a globally relevant heritage topic; prioritize localization
  • The AI-characters claim needs proof in the trailer
  • No reviews; lean on the research and press angle over gamer channels

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Who to pitch, and how

We identified 3 creator segments to pitch and 2 press angles for SILK 2.0. See the exact segments and angles, then find and email the right creators, free.

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