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Smiling Mascots marketing audit 🥉 Bronze

Adventure, Indie, Simulation · by Javier González · released Jul 17, 2026, 12:00 AM

Smiling Mascots

This is an automated marketing readiness audit of Smiling Mascots, based on its public Steam page, from Javier González. It scores how ready the game is to earn creator coverage and press, and flags what to improve.

Smiling Mascots is the leading company in creating cheerful and unforgettable mascots. Take control of Sofia as she investigates the mysterious disappearance of the company's founder and discovers...

52/ 100 marketing readiness
Bronze Game Audit Badge
Bronze marketing badge
Smiling Mascots scored 52/100 for marketing readiness

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What is working

  • Distinct mascot-horror premise with a clear investigator protagonist
  • Trailer present

What to fix

  • Short description opens with company backstory and never names the genre, lead with the investigation-horror hook
  • Only 5 screenshots (the minimum), show the mascots and tension
  • Single language limits reach
  • 0 reviews, horror needs creator playthroughs, seed keys early

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Who to pitch, and how

We identified 3 creator segments to pitch and 2 press angles for Smiling Mascots. See the exact segments and angles, then find and email the right creators, free.

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