Game marketing audits › The Evening Custodian
The Evening Custodian marketing audit
This is an automated marketing readiness audit of The Evening Custodian, based on its public Steam page, from Little Dragon Studio. It scores how ready the game is to earn creator coverage and press, and flags what to improve.
Complete cleaning tasks, interact with school environments, hide from danger, and uncover the truth behind Upton-Tree Middle School in this first-person survival horror experience.
63/ 100 marketing readiness
What is working
- Task-plus-hide loop is a proven streamer-friendly horror format
- Specific setting (empty middle school, evening shift) grounds the mood
- Principal-recording framing adds narrative texture
What to fix
- Only 6 screenshots and Chapter 2 pending, clarify current content length
- Action genre tag is wrong for survival horror, retag as Adventure
- Premise echoes many janitor and night-shift horror games, name the twist
- No stated monster or threat identity to hook curiosity
Who to pitch, and how
We identified 3 creator segments to pitch and 2 press angles for The Evening Custodian. See the exact segments and angles, then find and email the right creators, free.
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