Game marketing audits › The Mermaid Mask

The Mermaid Mask marketing audit

Adventure, Casual, Indie · by SFB Games · released Jul 16, 2026, 12:00 AM

The Mermaid Mask

This is an automated marketing readiness audit of The Mermaid Mask, based on its public Steam page, from SFB Games. It scores how ready the game is to earn creator coverage and press, and flags what to improve.

An impossible locked-room murder aboard the world's strangest submarine. A handcrafted point-and-click mystery from the creators of Tangle Tower and Crow Country.

76/ 100 marketing readiness

What is working

  • Strong studio pedigree (Tangle Tower, Crow Country) is a real draw
  • Locked-room submarine mystery is a vivid, specific hook
  • 13 screenshots and a trailer, polished presentation

What to fix

  • Add Mystery and Point-and-Click tags for search
  • Story games risk spoilers, give creators a spoiler-safe section to feature
  • Lead outreach with the returning-detective and studio angle

Who to pitch, and how

We identified 3 creator segments to pitch and 2 press angles for The Mermaid Mask. See the exact segments and angles, then find and email the right creators, free.

Reveal the creators and press angles

Want an audit of your own game? Paste your Steam link and get one in seconds.

Audit my game free